What is smart digital signage?

Intelligent digital signage is digital signage that is associated with intelligent software platforms that update and manage content. Traditional digital signage requires manual updates to the sign's content catalog. With an intelligent digital signal, users can update content remotely via an Internet connection. In the early days of digital signage, large computers provided the hardware and software to process and display digital content.

Digital signage displays allow you to remove additional hardware and combine the player with the screen in a single unit. These technologies, and especially intelligent digital signage software, take advantage of deep learning to determine what information is relevant to a particular buyer. Digital signage can be used to provide public information, transmit internal communication, or share product information to improve customer service, promotions and brand recognition. Smart display solutions are the next frontier of digital signage, offering greater customer engagement and better ROI.

Since you don't have to worry about a Windows PC, all you have to do is connect the intelligent digital signage display to the Internet. Display Kit, Radius Networks' out-of-home digital display solution, is perfect for many reasons. With the latest LED display technology and without the need to power a PC, an intelligent digital signage display connected to Signagelive consumes up to 50% less energy compared to other digital signage solutions. Nowadays, digital signage manufacturers offer modules that are integrated into the display panel or media boxes.

Digital signage, sometimes called electronic signage, refers to display technologies, such as LED walls (or video walls), projection, and LCD monitors to vividly display web pages, videos, directions, restaurant menus, marketing messages, or digital images. Smart signage APIs linked to your company's database activate automatic updates that better serve buyers. While basic digital signage solutions allow content to be played in a loop, you must log in to the system to change messages. The power and simplicity of Chrome OS as the backbone, the convenience and control of the online control panel, and the flexibility of the different types of compatible content are some of the obvious arguments for using Display Kit as a digital signage platform.

Digital signage displays are a great place to present product promotions, services, events, and sales. With the growing popularity of dynamic digital content, the business world is embracing interactive and large-scale digital signage.

Benny Molyneaux
Benny Molyneaux

Incurable twitter practitioner. Food junkie. Passionate bacon advocate. Infuriatingly humble tv geek. Total zombie fanatic. Hipster-friendly pop culture aficionado.