Digital signage content management systems communicate directly with your player. A digital signage CMS is a software application that allows the implementation of digital signage content on one or more screens. Off-site signs are creating new opportunities for digital advertising to generate recurring revenue in Las Vegas. In addition to organizing, programming, segmenting and distributing content, the viewing CMS must validate the material supplied, such as third-party videos that play correctly on screens, as well as archive old files and eliminate expired ones that take up storage space.
The complexity of a digital signage network is related to volume and scale, and is generally determined by the amount of content that is used, the frequency with which it is updated, the number of different locations and time zones in which the content is applied, and the uniqueness of the programming per site. Imagine that you publish regular stock market updates, news headlines and internal company newsletters through a digital signage network deployed in different areas of a large corporate building. Each content management system and its associated applications will determine what animations, resolutions, widgets, news channels and social networks your signage can display. That's why some of the best digital signage programs offer integrated design applications that allow users to create different types of content for digital signage.
Every industry and, in fact, every company has a unique reason to implement a digital signage system. Some platforms have content stores that include templates based on pre-designed functions, such as a building directory or a digital menu system. Some of that software determines when, what content and how the content is displayed on the screen, but there are also additional software functions. In-store personalization requires digital signage, powered by a sophisticated content management system.
One of the best reasons to use a content management system for your digital signage is the content scheduling feature. With that in mind, it's recommended to partner with a provider of digital signage CMS solutions to lay the right foundation for success. Digital signage doesn't always mean a large screen similar to that of a television; it can include anything from a small bookshelf screen to a large video wall or an interactive kiosk. However, as described in our content guide and our media player guide, it's strongly recommended that you don't do this if you want to get the most out of your digital signage.
One way to imagine how a CMS solution works is to think of it as a mission control that coordinates the timing and delivery of content through a digital signage network, similar to how an air traffic controller would coordinate traffic at an airport. Having a hardware-independent content management system for your digital signage allows a seamless transition to better and more advanced hardware at any time without having to change the software.
