What is digital signage and how does it work?

Digital signage is signage that works electronically. It usually uses LED lights, LCD screens or plasma screens to address consumers with changing messages, both textual and graphic. It also has a computer component, or player, that decodes the signage content and displays it visually on the screen.

Digital signage

is a sub-segment of signage.

Digital signs use technologies such as the LCD screen, LED and projection to display content such as digital images, video, streaming multimedia content and information. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings, etc., to provide guidance, exhibitions, marketing and outdoor advertising. Sight Solutions & Content Creations digital signage allows you to plan and communicate messages in a dynamic and engaging way. But how does it work? What are the technologies involved? What will be the future developments? This is the second article in a series designed to explain the best application strategies and the opportunities offered by this technology.

At a more advanced level, digital signage can inform initiatives or events in real time; in fact, through digital innovation it is possible to design routes that cross the customer journey and offer new personalized experiences. An example is products that, thanks to barcodes, QR codes or RFID or NFC tags on labels, show details about the elements of the screens, or the corners or spaces in which the messages on the screens change in relation to the rest of the environment, creating communication ecosystems that can facilitate even more emotional paths. In this way, it is possible to provide visually captivating and highly informative content, designed to maximize the number of views and increase the conversion rate. Laura Zanotti, journalist and technical writer.

Digital signage can simply be used to inform about opening and closing times, or even the arrival of a bus or train. A digital signage system works by delivering and displaying content, such as digital images, video, media transmission, and information. Digital signage systems use technologies such as LCD, LED and projection to display preselected content at a given location. The evolution of digital technologies has made it possible to improve the quality, quantity and type of messages transmitted.

It is essential to lead with strategy, experience and the desired ROI when planning a digital signage deployment. Projected digital signage can turn unused floors and walls into a dynamic, powerful and new promotion platform. Technically speaking, if someone wanted to put a few PowerPoint slides on a USB stick and play them in rotation on a flat screen TV, that's digital signage. Digital signage screens are a great place to present promotions for products, services, events and sales.

Digital screens help increase sales by highlighting promotions, discounts and special offers on products and services. Since the location where the digital screen is placed is known, this information can be used to make the content displayed better adapt to the environment. How a digital signage platform works When it comes to software, there are several Visual Content Manager (VCM) solutions on the market. These could be static digital signs, interactive touch screens, or there could be a large video wall.

At its most basic level, digital signage is a screen of some kind (probably an LED or LCD screen), some type of visual message presented in digital format, and a way for the screen to display messages. Digital signage is a fragmented industry, with hundreds of vendors competing to sell their solution to you. .

Benny Molyneaux
Benny Molyneaux

Incurable twitter practitioner. Food junkie. Passionate bacon advocate. Infuriatingly humble tv geek. Total zombie fanatic. Hipster-friendly pop culture aficionado.