What is a digital signage controller?

Digital signage players are physical devices that play content on screens. While not software in and of themselves, these players work hand in hand with your digital signage software and are usually connected to your digital signage content management system (CMS). Digital signage is a segment of electronic signage. Digital screens use technologies such as LCD, LED, projection and electronic paper to display digital images, videos, web pages, weather data, restaurant menus, or text.

They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings, etc. They are used as a network of electronic screens that are centrally managed and can be individually addressed for the display of text, animated or video messages for advertising, information, entertainment and marketing to a target audience. Digital signage works by creating a sign design that is then projected to a screen (usually a television) with a small chip. Depending on the hardware being used, signals can sometimes be connected to WiFi and updated remotely instantly.

Hospitals use digital signage to display directories and maps, guiding visitors and patients to appropriate rooms. Digital signage media players work on a variety of operating systems, including Windows, Linux, Android and iOS. For some solutions, digital signage software solutions are combined with dedicated servers or digital signage hardware. CMS aren't going anywhere, but future digital signage solutions will connect and retrieve content from any number of third-party sources.

The components of a typical digital signage installation include one or more display screens, one or more media players, and a content management server. Digital signage, sometimes called electronic signage, refers to display technologies, such as LED walls (or video walls), projection, and LCD monitors to vividly display web pages, videos, directions, restaurant menus, marketing messages, or digital images. Every interaction that users have made with digital signage, such as the photos that were taken, the number of games that were played will be recorded on digital signage and will be generated in the form of a usage report. Hotels, shopping centers, universities, offices, theme parks and health centers can take advantage of digital content to create calendars that share event or work schedules, as well as the times of upcoming appointments.

When it comes to the best of the best in digital signage, the companies you're looking for are Enplug and ScreenScape. Dynamic signage is useful for testing and refining messages before committing them to increasing production and presentation costs on television. The second generation of digital signage is capable of reproducing multimedia content and is controlled by a centralized management system. They also have a lot of templates for niche industries when it comes to digital signage, such as banking.

If you're willing to spend a little more, MangoSigns and Raydiant are popular digital signage providers that include some interesting perks. The Spinetix HMP350 is a full HD digital signage player for applications that need advanced features and integrations. This form of digital signage is most commonly used in train stations, airports and other areas where information must be transmitted to the mass public. In addition, the company offers network solutions and free software for the global digital signage market.


Benny Molyneaux
Benny Molyneaux

Incurable twitter practitioner. Food junkie. Passionate bacon advocate. Infuriatingly humble tv geek. Total zombie fanatic. Hipster-friendly pop culture aficionado.