Although digital signage advertising tends to have a much higher CPM, it's much more specific and much more effective. If your signage screen comes with an integrated media player, you don't need any external device. Knowing your budget, the operating system you prefer to use, and the capabilities you need from your digital signage system will help you determine which one is right for you. Usually, the software vendor will guide you through configuring the software (often at no additional charge).
For high-quality digital signage software, expect to pay something similar to a monthly Netflix subscription fee per screen. Since digital billboards target consumers in a very specific geographical area, location is everything in determining if a digital advertising board is right for you. The only real downside to choosing a digital banner over a traditional advertising board is the price, but we'll talk more about that later. Digital billboards are expensive, so it's important to ensure that your company actually benefits from using them before you commit.
This means that you should consider adding digital billboard-based advertising to your marketing strategy if you're a restaurant, store, or other type of business that consumers can understand and connect with almost instantly. Companies that already have an established IT infrastructure tend to prefer local digital signage software, such as hospitals and corporate offices. Paid digital signage software is usually compatible with most operating systems, is easy to integrate into existing solutions, and can be easily scaled across multiple screens. Another factor to consider is that consumers can view digital billboards from greater distances than traditional billboards.
Compared to the cost of configuring software in the cloud, the cost of implementation also increases significantly when digital signage is implemented on-premise. Pickcel business customers enjoy all the Pro features, plus additional customizations of the digital signage software, such as custom applications, custom reports, and integrations with internal servers. It also takes a lot of time and work to switch from one advertisement to another on a traditional bulletin board, while digital billboards can do so automatically every few seconds. Powerful signage software that provides ready-to-use templates and tools for creating and obtaining content reduces effort costs significantly.
