However, your costs could be much higher than. Have you ever wondered how much a billboard costs? For larger billboards, complicated street furniture locations, or immersive digital OOH ads, you may need to hire designers who specialize in those formats. There are bus signs, digital stores, mobile billboards, wild advertisements, traffic shelters, scooter decals, wall landscapes and the list goes on. In a world that is rapidly becoming dominated by digital media, you may have forgotten how vital OOH is to a brand's overall marketing mix.
This means that you should consider adding digital billboard-based advertising to your marketing strategy if you're a restaurant, store, or other type of business that consumers can understand and connect with almost instantly. Digital billboards are expensive, so it's important to ensure that your company actually benefits from using them before you commit. It also takes a lot of time and work to switch from one advertisement to another on a traditional bulletin board, while digital billboards can do so automatically every few seconds. So, if you're struggling to decide where to buy a digital advertising board, you're curious about how much it costs, or you just want to learn more about OOH digital advertising, keep reading.
For example, you can easily turn your smart TVs into digital signs with the UpShow software to start improving the effectiveness of your local advertising efforts. In the United States, the cost of billboards is determined by the geographic market, the classification of people away from home (OOH), and whether it's a physical or digital whiteboard. The only real downside to choosing a digital banner over a traditional advertising board is the price, but we'll talk more about that later. Large billboards are a great way to attract customers through a visual screen with a brief but impactful message.
If you want to invest more in advertising outside the home, digital signage is an option you should consider in conjunction with digital billboards. Digital marketing can be categorized into display ads, social media ads, video ads, email marketing, etc. The figures mentioned above only take into account the costs of renting space on a digital board for your ad, they don't include the price of planning, designing and producing the ad that it will show in it. And, thankfully, digital signage solutions are now open to many, as marketers can hire screen time through digital signage vendors if they're not currently in a position to make their own custom digital billboards.
In the past, digital billboards seemed to be limited to large corporations that had huge budgets to use.