Digital signage is a proven method for attracting customer attention, and research shows that digital screens capture 400% more views than static screens. In fact, 80% of shoppers say they entered a store because a digital sign caught their attention.
Digital signage
has been shown to increase in-store traffic. According to a market study conducted by Fujifilm, 74 percent of consumers are attracted to active digital multimedia screens when they see them in stores.That's not all; digital signage displays also increase store traffic by 33 percent. Retailers use digital signage displays to attract customers and promote their products. These screens can be used both inside and outside the premises. Digital screens can also be used to advertise and promote special offers, discounts and promotional packages.
With 4K screens, sharp images are available to retailers and viewers, but 8K screens take in-store messaging to new heights, showcasing products in the best possible light. An 8K screen has four times the total number of pixels of a 4K display, providing incredible levels of sharp detail. That can be important for luxury brands, from jewelry and watches to cars and SUVs that compete in quality and precision. Digital signage can encourage customers to spend up to 30% more time browsing.
But it's also great for inbound and outbound sales, as it guides shoppers to the desired product. The most obvious benefit of digital signage for small businesses is that it attracts attention. Today's consumers are blind to advertising, which means they easily overlook other types of signage and media. Digital signage allows companies to target a specific audience and also collect data by instructing customers to answer surveys or questionnaires.
Similarly, digital signage near checkout areas can help reduce perceived wait times by approximately 35%. Organizations have been shifting their focus from traditional advertising to digital signage for some time now. The right signage in the right place will drive impulse purchases and ultimately increase your overall revenue. With the rise of new technology, the digital signage industry is moving in a completely new direction, focusing more on content creation and on intelligent software to facilitate content distribution.
Digital signage also works well with your traditional signage and marketing materials. Digital signage in retail stores can be a source of entertainment for shoppers, making the environment quite interactive. Another example is an alcoholic beverage company that collaborates with pubs and sports bars to present their promotional videos on digital signage. For example, restaurants can display information about food orders that are prepared and are ready to be picked up, SPA centers and medical facilities can display the waiting number of customers, and many institutions can use digital signage.
Once retailers use digital signage, they can design and publish content on suspended or wall-mounted LCD screens, helping employees achieve the goal. In addition, their content management systems have ready-to-use applications that facilitate and speed up the implementation of signage. Digital signage is an excellent way for retailers to promote products and special offers and provide customers with essential information. Mapping customer movements within your store can help you identify where digital signals would be beneficial.
According to research, digital signage attracts 76% of new customers, leading them to new stores that they have never accessed. Today, digital displays are being installed in retail stores to attract customers and increase brand awareness. .
